The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a significant role in determining which products win and fail with each fashion season. 

Fashion blogs were a big deal, even before the days of the Instagram influencer. Fashion-forward consumers are invested in what bloggers, influencers, and celebs are wearing – and it’s no surprise fashion blogs can earn significant numbers of views, inspire brand collaborations and make money. So, whether you’re a budding influencer or a long-established brand, if you’re looking to ramp up your fashion blog, here are 100 fashion blog ideas to inspire your fashion writing – our top tips to help you find success in 2023. 

What is a Fashion Blog? 

Fashion blogs, just like any blog, are web-based publishing platforms that post content on a specific niche or idea. A fashion blog can cover many topics, from deep dives into particular items of clothing to beauty tips, trends, and celebrity fashion choices. Many are categorised by subject and provide a variety of article types, such as advice columns, how-to articles and interviews. 

In 2023, the majority of popular fashion blogs do well because they are personal. People follow specific blogs because they often resonate with a person or enjoy their content as a means of escapism. For example, Lydia Millen’s luxury content gives the average user something to aspire to, whereas Patricia Bright’s down-to-earth, self-made fashion commentary is entertaining and inspiring. Fashion blogs work best when they target a niche; here are 100 fashion blog topic ideas to inspire your search for a content goldmine. 

1. Outfit of the day

From your go-to office staples to your favourite casual weekend attire, choose this fashion blog idea if you enjoy snapping daily outfit pictures and sharing your recommendations with the world. 

2. Outfit inspiration for women

Figuring out your style and choosing outfits for specific occasions can be tricky if fashion isn’t your thing. People will turn to this blog for great outfit inspiration for women. 

3. Outfit inspiration for men

Just like our last suggestion, this fashion blog is geared towards men. From trendy street wear to formal pieces, this blog is a compilation of the hottest menswear styles on the market. 

4. What’s in my wardrobe? 

This fashion blog topic is excellent if you’re sure of your style. In the age of TikTok and the rise in video content, people love seeing behind-the-scenes recommendations, and this blog gives us the inside scoop of a fashionista’s wardrobe.

5. How to dress for [insert body type here]

6. Fashion trends and where to find them. 

Tired of scrolling through social media and searching high and low on Google to find the latest fashion trends? This fashion blog idea has everything a fashion-savvy person needs to know, all in one place. 

7. Predicting the next fashion trends

Are you ahead of the fashion curve? This fashion blog topic will quickly become the go-to resource for those looking to be the most stylish in their circle. 

8. Celebrity fashion and trends 

Celebrities often pave the way for new fashion trends and design ideas. This blog will feature a series of hot-off-the-red-carpet fashion blog post ideas, such as designer spotlights and tips on how to recreate their high-end looks on a budget. 

9. Hot off the runway: designer fashion

For those who wish they could sit front row at every major fashion show, this blog spills all of the designer secrets with every changing season. 10. What’s in and out this season

Oh, those shoes are so last season – and if you read this blog, you would have known. This fashion blog topic keeps its readers up to date with all the industry know-how and wardrobe must-haves. 

11. How to dress to impress

This works well as a whole blog dedicated to the topic or a single fashion blog post idea. Your personal guide to dressing to impress, this blog will be one to add to your bookmark. 

12. How to be fashionable at [insert job here]

Your work attire doesn’t have to be boring, and this blog or fashion blog idea will ensure your office wardrobe is anything but with this accessible guide to professional fashion. 

13. Blast from the past: fashion from the [insert decade here]

Do you love to reminisce? Turn back the clock and bring back the items you wore and loved decades ago. They say that fashion trends always come back around, so why wait? 

14. The evolution of [insert fashion trend/clothing item here]

A slightly different approach to a fashion blog, this topic analyses fashion trends over the years. Dive into how some of the most popular pieces were made, loved and altered with time. 

16. How to accessorise your outfits

They say diamonds are a girl’s best friend, and they’re right. Accessories are integral to a great outfit, but they’re often overlooked. This blog is your go-to guide to accessorising your outfits well. 

17. Fashion trends to avoid this [insert season]

This blog dives into the biggest no-no’s each season. This is a must-read for fashion-cautious individuals, students and shoppers. 

18. How to shop online for clothes

Do you feel like every online order you make ends in one big fail? Do you order the wrong sizes and styles or panic-buy anything on sale? From the latest products to tips on saving money, this blog is a shopper’s best friend. 

19. The history and future of fashion

Fashion students and hobbyists will enjoy this fashion blog topic idea as you gather great resources, informative articles and interesting facts all in one place. 

20. The best fashion sales this week

We all love a good bargain, and this blog keeps you up-to-date with the hottest sales due to land online and in-store every day. 

21. How to make the most of High Street fashion

Influencers and celebs often grace our screens with luxury-labelled products that are out of reach for many. This blog is your easy guide to finding great, affordable pieces on the High Street.

22. The best affordable designer labels

23. Designers you probably haven’t heard of but should know

There are more designer fashion houses than the ones you can find in Selfridges. This blog helps you to discover smaller names, independent labels and ethical brands that will level up your style. 

24. Charity shops and second-hand fashion

It’s essential to be mindful of our carbon footprint; one way to lower our consumption is to shop second-hand. This is your guide to finding clothes in charity shops and second-hand platforms. 

25. How to shop your closet and reuse items you already own

“I haven’t got anything to wear!” are words uttered by nearly everyone at some point in time. This blog idea helps you breathe life into old pieces and make the most out of the items that you already own.

26. How to recycle your clothes into new ones

If you’re into DIY, this one is for you. Revamp your old clothes into new shapes and styles with this easy-to-follow, step-by-step guide on recycling your clothes. 

27. The best sustainable clothing stores

Do you care where your clothes have come from? This fashion blog idea takes a look at the stores championing green initiatives. 

28. Where to shop second-hand

Second-hand clothing finds aren’t strictly reserved for the charity shop. This blog explores shopping on Vinted, eBay, Depop and more while sharing the best second-hand finds found each week. 

29. The ultimate guide to ethical fashion

Are you a newbie to greener living? This blog is your ultimate guide to shopping, choosing and understanding ethical fashion. 

30. How to embrace slow fashion

Slow fashion is all about forgetting about trends and prioritising high-quality pieces that are likely to last. This blog shows you how to embrace slow fashion without sacrificing style. 

31. Why you don’t need to follow the trends

Trends aren’t for everyone, and this blog publishes articles on figuring out and owning your personal style without feeling the need to follow the crowd. 

32. The fashion brands doing good things for the environment

This fashion blog idea puts the brand doing good in the spotlight. Using case studies and employee interviews to tell incredible stories, this topic has lots to cover. 

Tips for Writing a Good Fashion Blog

Hopefully, after our extensive list of fashion blog topics, you’re armed with the inspiration to get writing. But what makes a great fashion blog? Here are three things to consider: 

Choose Your Host 

Choosing the right platform for your blog is as important as the content you plan to write. Different platforms will have different functionality. The good news is that most blogging platforms offer free trials or plans, so you can try before you commit to any monthly or annual expense. Our personal preference has got to be WordPress. WordPress is the world’s most popular blogging software. It allows you to build your blog within minutes and start writing immediately. Wix, Weebly and Medium are three alternatives if WordPress doesn’t float your boat. Choosing the best blogging platform depends heavily on personal preference. We recommend trialling a few platforms to get a feel for the software. 

Keep it Consistent and Make it Personal 

Consistency comes in multiple shapes and sizes, but when it comes to your blog, it concerns your branding, tone of voice and how often you post. You don’t want to be another copycat blog that covers the same things in the same way as everybody else. Your brand identity is what will help you stand out from the crowd, and the tone you use will attract the right people. Alongside this, pick a publishing schedule that you can stick to. Once you’ve drawn your audience in, the best way to keep them hooked is by setting an expectation and meeting it every week. 

Optimise it for SEO

Writing your blogs with SEO in mind will ensure your content ranks in search and your chances of increased eyes on your posts are maximised. Writing for SEO well requires a good understanding of it. We wrote a blog on the basics of SEO copywriting here. Choosing the right keywords, writing great metadata and keeping an eye on your site speed are just three things that will contribute to good rankings. Get your SEO right with every blog you post, and you’ll tap into more opportunities. 

Need a Hand Writing Great Blog Content? 

We’ve mastered the art of writing great blogs. Our team has been acing compelling blog writing since before the iPhone (yep, we’ve been around for a while!) – and we’ve written for fashion companies as diverse as Armani, Ecco Shoes, MissGuided and New Era.

We know a thing or two about how to make it resonate with audiences and drive results. We won’t subject you to robotic copy (or AI-generated copy, on that note), and we won’t send you to sleep with words that hold no value. You can trust us with your blog writing. It’s what we are here for. For more information, get in touch – we’d love to help. 

Help yourself to any of these blog post ideas – and if you enjoyed this blog and are inspired to start your own fashion blog, let us know in the comments below.